{
  "brand": "Human Signal",
  "website": "https://humansignal.studio",
  "schema_status": "proposed",
  "illustrative": true,
  "notice": "All participants, responses, and findings are fictional. No study was conducted.",
  "report_id": "sample-001",
  "subject": {
    "page": "Fictional team planning tool landing page",
    "headline": "Make room for better work.",
    "intended_audience": "Small teams coordinating shared work",
    "goal": "Understand the offer and decide whether to explore the product"
  },
  "methodology": {
    "format": "Written first impressions",
    "page_count": 1,
    "question_count": 3,
    "participant_count": 5,
    "recruitment": "None. This is an illustrative example.",
    "review_conditions": "No actual review took place.",
    "limitations": [
      "Fictional data; not evidence about any real product",
      "A five-person qualitative review cannot represent a market",
      "No conversion impact or commercial outcome measured"
    ]
  },
  "questions": [
    {
      "id": "Q1",
      "text": "What do you think this does?"
    },
    {
      "id": "Q2",
      "text": "What is still unclear?"
    },
    {
      "id": "Q3",
      "text": "What would stop you taking the next step?"
    }
  ],
  "participant_evidence": [
    {
      "participant_id": "P01",
      "fictional": true,
      "responses": {
        "Q1": "Something to make team work easier. I’m not sure if it’s an app or a service.",
        "Q2": "What would I actually see after signing up?",
        "Q3": "I’d want to see the product before giving you my work email."
      }
    },
    {
      "participant_id": "P02",
      "fictional": true,
      "responses": {
        "Q1": "I think it’s a planning tool for teams, but I’m guessing from the word work.",
        "Q2": "Does it replace the tool we already use, or connect to it?",
        "Q3": "Moving everything over sounds like a job. I’d need to know what that involves."
      }
    },
    {
      "participant_id": "P03",
      "fictional": true,
      "responses": {
        "Q1": "Maybe a consultancy that helps organize a business? It could also be software.",
        "Q2": "I don’t know what I would be paying for.",
        "Q3": "The page asks me to get started before it explains what happens next."
      }
    },
    {
      "participant_id": "P04",
      "fictional": true,
      "responses": {
        "Q1": "A shared place to plan projects. I’d like to see what a project looks like in it.",
        "Q2": "Can I try it on my own, or does my whole team need to join?",
        "Q3": "I wouldn’t invite colleagues before I’ve had a chance to try it."
      }
    },
    {
      "participant_id": "P05",
      "fictional": true,
      "responses": {
        "Q1": "A way to keep tasks and people organized in one place.",
        "Q2": "I get the idea. I’m mainly wondering how it’s different from a spreadsheet.",
        "Q3": "I’d compare the price and features with what we use now."
      }
    }
  ],
  "synthesis": {
    "type": "interpretation",
    "finding": "Name the product category.",
    "explanation": "P01 and P03 cannot identify whether this is software or a service. P02 and P04 expect a planning tool, but need a concrete example.",
    "evidence_refs": [
      "P01/Q1",
      "P02/Q1",
      "P03/Q1",
      "P04/Q1"
    ],
    "suggested_edit": "Name the product category in the headline. Add one concrete example before the first call to action.",
    "outcome_status": "Suggestion only. Impact has not been tested."
  },
  "research_method": "qualitative"
}